neue räume 15: Cubit® at the international interior design fair in Zurich
From November 18 to 22, 2015, Cubit®, the brand for modular living, will be taking part in the eighth year of the Zurich design event. It’s an event with top-quality exhibitors, which takes place every two years and makes a great impression thanks to its international character. With its shelf and sofa systems, Cubit® will be showing a wide and very interested audience the advantages of modular systems.
Historic industrial hall enhances innovative design
Generously proportioned but easy to keep an overview of: the ABB events hall in Oerlikon in Zurich, the location of the trade fair. With a size of 8,000 square meters, the former industrial hall offers the approximately 100 national and international exhibitors from the furniture, lighting, kitchen, bathroom, textiles, flooring and wall covering sectors plenty of space in the perfect atmosphere. Famous design labels will show off their products here alongside exciting newcomers – and of course, Cubit® will be there. In our experience, the minimalist design combined with bold colors attracts visitors like a magnet. “Then comes the ‘aha’ effect,” explains marketing specialist Marcel Durstewitz. “They examine, move and rearrange the modules. Functionality and aesthetics win people over again and again and make the advantages of modularity visible”. The “Made in Germany” label of the Cubit sofas increases their attractiveness in an international context.
neue räume 15: the relaxed alternative to big trade fairs for end customers
Fans of modern design won’t want to miss this opportunity: neue räume 15 is open to end customers and therefore is a relaxed alternative to, for example, the giant visitor days at the imm Cologne. This year’s central theme “living architecture” and numerous accompanying events make a visit to Zurich well worth it for keen trendsetters.